Justin Bieber Never Say Never 3D 2011 follows the pop stars life before his 2010 Madison Square Garden concert. The documentary includes footage of Bieber as a child in Canada learning to play drums guitar and piano. His mother shares home videos of his early performances uploaded to YouTube. The film follows his discovery by manager Scooter Braun and mentor Usher. Bieber prepares for the sold out show while dealing with voice changes and fatigue. Concert footage shows him performing hits including Baby One Time and Somebody to Love. Fans from around the world appear in the documentary discussing why they support him. This film captures the teenage fan phenomenon at its peak and the rise of social media in launching music careers.